Syllabus Information

5.1. Methodological overview

Learning activities will be based on theoretical and practical approaches. The students will have the opportunity to practice the practical contents in a team work project. Moreover, tutorials will be available for every student (4 hours per week).

5.2. Learning tasks

 In order to achieve the objectives in this course, the following activities will take place:

• Practical exercises at the end of each lesson

• Professional experts in tourism marketing  will expose their experiences in class

• Team work about tourism marketing applied to destinations

• Tutorials

5.3. Syllabus

Unit 1. Introduction and basic topics in marketing

Unit 2. Tools and marketing strategies in the tourism industry

Unit 3. Consumers in the tourism industry

Unit 4. Tourism destinations from a marketing perspective

Unit 5. Tourist brands from a marketing perspective

Unit 6. Quality in organizations and tourism destinations

5.4. Course planning and calendar

This course will take place along the first semester (Septembre-February)

5.5. Bibliography and recommended resources

[BB: Bibliografía básica / BC: Bibliografía complementaria]